Facebook & Instagram ads · on autopilot
Efekto creates your Facebook and Instagram ads, publishes them and checks the results every day. It switches off the weak ones and moves your budget to the ads that bring customers, not just clicks.
No sign-up. About a minute. 3 ready ads for your business. Or Start 7-day trial →
Before it spent your money, it spent ours. We run our own campaigns and our agency clients’ campaigns on it - around $50,000 in ad spend every month.
Ads Efekto created and ran.
How it works
48 seconds, sound on.
01 · Ten seconds of you
Efekto reads your site and writes down what you sell, to whom and at what price. Every ad is built on that, and it keeps out the claims you’re not allowed to make. You just check and confirm.
02 · Creates the ads
Headlines, copy, images, actor videos and voiceover videos. Every ad is scored before you see it, and the weak ones never make it through.
25 of 25 · ran on real budgets
03 · Publishes & watches the results
Every morning Efekto checks the results. It switches off ads that spent money without a single lead, refreshes the ones people have seen too often, and protects the ones that work. The campaign never goes dark, and new ads get time before they are judged.
04 · Learns from customers, not clicks
Efekto checks which leads turned into customers and passes that on to Facebook, and to itself for the next ads. A cheap lead that goes nowhere switches an ad off. A pricier one that buys gets it more budget.
Not clicks. Customers.
Numbers from our own campaigns · Aug 2026
Autonomy & trust
Every decision, explained in one line a human can argue with.
Paused #1 C · onboarding_week
$72 over 16 days without a lead (1.5× the cost-per-lead threshold).
Frozen #1 A · free_crm
13 leads at $8.30. Winners don’t get fresh ads.
Refresh ordered for #2 B · skeptic
Everyone has seen it 2.7 times, ads wearing out. Same message, new visuals.
Moved $12/day from #1 C to #1 A
7-day cost per lead $8.30 vs $24. Money follows the leads.
Held #2 D · calculator - no verdict
1 day old. Ads younger than 2 days are never judged.
Lead quality back from CRM: 4 of 6 qualified
Message score for free_crm raised to 0.81. The generator sees it tonight.
Queued 3 image ads for #1 A · free_crm, release 2
3 of 4 places free. Copy inherits the winner word for word; only the visuals are new.
Safety rails
One live ad set always survives.
Efekto can pause everything but the last one. A campaign never goes dark by itself.
New ads get time before they are judged.
A brand-new ad always looks expensive on day one. It gets its verdict only once there is enough data.
A proven ad gets a new release, not a pause.
Track record earns a refresh: same message, new visuals, weak ads paused.
The start is always your decision.
You approve the first ads, and the campaign starts only after your click. After that, new ads wait for your veto before they go live.
Every action has a read-back check against Meta.
A status code is not proof. We read the object back and compare.
From the founder
Every rule Efekto applies to your campaign, we first learned by hand: four years, our clients’ money, mistakes included. The rules are the same. The difference is that it never skips a morning.
Case study · a modular-home builder, Poland
A year earlier an experienced media buyer ran this campaign by hand. In 2026 the same account, the same window and a similar budget went to the engine. The only thing that changed was the operator.
2025 · human
campaign run by hand
2026 · engine
campaign run by Efekto
What changed
Not the budget and not the audience. The operator changed: instead of one person opening Ads Manager every few days, the engine checks the campaign every morning. It writes and produces ads, pauses what brings no leads and moves budget to what works.
Where the cheap leads came from
The engine tests more messages than a person has time to write, switches off the expensive ones within days and protects the winner from fresh ads. Over the same window the human ran one message in a handful of images.
Quality, not just price
Every 2026 lead passed SMS verification before it reached the client. A cheaper lead was not a worse one: the phone number is real and the person knows what they asked about.
See the Ads Manager screenshots
Same view, two date ranges. Campaign and account names blurred, numbers untouched.
Figures from Meta Ads Manager on the same ad account, Aug 1 – Sep 15 in both years. The campaign ran in Poland; spend rounded to whole dollars. Client anonymised.
What customers say
I am impressed by the results so far. I started getting leads from day 1. Leads are of good quality.
Efekto, October 2026 - the first US detailing business on the platform.
The results are very satisfying - we reached an ROI of around 300%, and we are in talks with further clients who can grow our sales even more.
Lead campaign run by Lemon Agency on the same engine (reference letter, translated from Polish).
The leads are of high quality - within the first few days of working together I gained several new clients, which surprised me: in accounting, winning a new client usually takes much longer.
Lead campaign run by Lemon Agency on the same engine (reference letter, Feb 2026, translated from Polish).
Cheaper than one ads specialist. Faster than five.
Net prices, billed monthly or yearly (−20%). Your ad budget goes to Meta in full - we take no percentage of it.
What you get that others don't
Ads from your Page, not ours
Ads run under your business's Facebook Page and send people straight to your form or website. No Page yet? We create one for your business.
0% of your ad budget
You pay the plan; your budget goes to Meta in full. On your own ad account you pay Meta directly. On the Efekto ad account the only extra is a 3% payment fee on wallet top-ups.
7 days free from launch
No card to sign up and get your first ads. The free days start when your campaign starts, not when you register.
We run the campaign, not just make ads
Every morning Efekto switches off ads that spend without results, moves budget to the ones that bring customers and prepares new ads in their place.
One campaign. The whole autopilot.
billed monthly · net
Three campaigns. A second platform.
billed monthly · net
Six campaigns. Every platform.
billed monthly · net
Ten campaigns and more. Your logo on the reports.
Let's talk
custom pricing · 10+ campaigns
Ready when you are
7 days free from your campaign launch. Your ad account, your budget, our work. Nothing spends before you say go.
How Efekto works
Efekto reads the performance of your own campaigns - spend, impressions, clicks and cost per lead - and the Facebook lead form submissions your own ads generate. That data is used only to show you how your ads perform, to switch off ads that are not delivering, and to deliver your leads back to you. We do not sell it and we do not share it with anyone outside your business. See our privacy policy for the full detail, including how to delete it.
Efekto is operated by LEMON AGENCY LLC, 30 N Gould St Ste N, Sheridan, WY 82801, USA (customers outside the EU) and by LEMON AGENCY JAKUB ZWOLIŃSKI, al. Solidarności 68/121, 00-240 Warszawa, Poland, NIP PL7712932784 (customers in the EU) · hello@efekto.ai
