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What does a lead from Facebook cost in your industry?
Pick your country and industry, type a daily budget or a lead goal. The numbers are medians from 304 real lead campaigns with $1M of ad spend - our agency's and Efekto clients' - not a survey.
Expected leads per month
≈ 21
Range: 14-29 leads a month
about $912 a month in ads
Typical cost per lead
$44
Half of the campaigns landed between $31 and $66 per lead.
Based on 14 campaigns, 495 leads.
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All the data
Cost per lead by industry.
Median cost per lead and the middle 50% of campaigns. Period 2025-01-01 to 2026-10-22. Only buckets with at least 3 campaigns are shown.
| Country | Industry | Typical cost per lead | Middle 50% | Campaigns |
|---|---|---|---|---|
| United States | Solar, batteries and heat pumps | $44 | $31 - $66 | 14 |
| United States | B2B services (business owners as customers) | $25 | $19 - $29 | 11 |
| Germany | Insurance | €4 | €3 - €9 | 7 |
| Spain | B2B services (business owners as customers) | €9 | €7 - €13 | 21 |
| Spain | Solar, batteries and heat pumps | €20 | €16 - €28 | 7 |
| France | Solar, batteries and heat pumps | €30 | €24 - €32 | 3 |
| Poland | B2B services (business owners as customers) | 56 zł | 38 zł - 83 zł | 75 |
| Poland | Legal services (debt, divorce, bank disputes) | 87 zł | 39 zł - 189 zł | 51 |
| Poland | Mortgages, loans and leasing | 81 zł | 53 zł - 93 zł | 28 |
| Poland | Solar, batteries and heat pumps | 62 zł | 38 zł - 91 zł | 24 |
| Poland | Software, apps and AI for businesses | 143 zł | 94 zł - 206 zł | 21 |
| Poland | Electricity and gas for businesses | 89 zł | 67 zł - 125 zł | 12 |
| Poland | Real estate | 65 zł | 59 zł - 95 zł | 12 |
| Poland | Insurance | 51 zł | 41 zł - 106 zł | 9 |
| Poland | Home services and construction | 31 zł | 24 zł - 38 zł | 6 |
| Poland | Accounting | 53 zł | 52 zł - 64 zł | 3 |
How we calculate
Where the numbers come from.
- 01Lead campaigns on Facebook and Instagram run by Lemon Agency (the agency behind Efekto) on four ad accounts, plus lead campaigns of Efekto clients. Test accounts are excluded.
- 02A lead is a submitted Meta instant form, or a lead event on a landing page when there was no form. We never add the two together.
- 03A campaign counts once per country, and only if it spent at least PLN 300 and brought at least 5 leads. A bucket (industry x country) is shown only with 3+ campaigns - one or two campaigns is an anecdote, not data.
- 04Amounts are in Polish zloty and converted at fixed rates (1 USD = 3.66 PLN, 1 EUR = 4.25 PLN, 1 GBP = 4.9 PLN). No client names, no individual campaigns.
- Data updated 2026-10-23.
How much does a lead from Facebook ads cost in 2026?
Why is my cost per lead higher than the calculator says?
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