Cheaper than oneads specialist.Faster than five.

AI writes the ad copy and makes the images and videos - that part is similar. The decisions about your money are not AI. Which ad gets switched off, which one gets a fresh version, which one is the winner and when it gets more budget: those are fixed rules we wrote down at our agency over four years and more than $1M of real ad spend, campaign by campaign, and Efekto applies the same rules to our own campaigns every morning. A language model learned from what is public on the internet and does what your prompt asks; it has never run an ad account. Agencies don’t publish these rules, because they are the most valuable thing they own. And a rule can’t hallucinate: the same numbers always give the same decision, and every decision lands in your activity log with the reason.

Because Efekto doesn’t hold it. Your budget stays on your own Meta ad account (or in a prepaid wallet you top up yourself), you set the daily amount, and Meta never spends more than that. Nothing starts before you approve the first ads and click launch. After that, Efekto only moves money between ads inside the budget you set. It can pause ads, but one ad set always stays live and brand-new ads get time before they are judged, so one bad morning never wipes out a campaign. Every decision shows up in your log with the reason, you can pause everything in one click, and we run our own campaigns and our agency clients’ campaigns on the same rules - around $50,000 of ad spend a month - and a Meta Ads specialist from our agency regularly reviews the decisions Efekto makes across all campaigns.

Yes. Paste the store URL and Efekto switches to sales mode: it reads your products (names, prices, photos), writes ads that sell a specific product with a Shop now button, optimizes for purchases through your Meta pixel and tracks cost per purchase and return on ad spend instead of cost per lead. You need the Meta pixel installed in the store (Shopify, WooCommerce, Shoper, PrestaShop and IdoSell have it built in) - without purchase or add-to-cart events there is nothing to optimize for.

Only when you launch your first campaign. Your account, business profile and first ad proposals (up to 20 ads and 3 videos, 4 for a store) need no card. When you launch, you add a card and pay nothing today - the 7 free days count from launch. We email you 2 days before the first payment, and you can cancel in one click in Settings. Ad spend is separate: you pay it to Meta from your own ad account or top up the Efekto ad account wallet.

One credit is one finished video: script, voice, footage and captions, in vertical and horizontal. A talking-head spot or a voiceover over footage each cost one credit. Plans include a monthly allowance; add-on packs are available when you need more.

Your choice. On your own Meta ad account you pay Meta directly. On the Efekto ad account you top up a prepaid wallet, with a 3% payment fee on each top-up and the full pack going to ads. Either way the ads run from your own Facebook Page, and the subscription covers the engine, the image and video production and the learning from lead quality - we take no percentage of your ad budget.

Yes. Your first ads go live only after you approve them, and launching the campaign is your click. After launch, new proposals wait 24 hours for your decision: reject one and it never goes out, leave it and it goes live by itself. Autopilot is opt-in and publishes new ads without the wait.

Monthly plans cancel at any time and run to the end of the billing period. Annual plans are billed once up front at the discounted rate. Your data and ads stay exportable either way.

You pick USD, EUR or PLN; the price stays fixed in the currency you chose. Prices are net - VAT is added where your country requires it, and EU businesses with a valid VAT ID are invoiced under reverse charge.