efekt
ENPL

How it works

From a URL to a campaignthat learns. Six steps.

Ten seconds of your time. Then Efekto takes over: it creates the ads, publishes the ones you approve, switches off the weak ones every day and learns from the leads that turn into customers.

The film · 70 seconds

Watch the 70-second film.

Most tools chase the cheapest lead. Efekto chases the cheapest customer: it checks which leads turned into sales and moves the budget there.

Watch the 70-second film.

The voiceover in this film was made by Efekto - the same product you’re watching.

Six steps from URL to a learning campaign

  1. 01

    Paste your URL

    Efekto reads your site and drafts the profile of your offer: what you sell, to whom, for how much. Ten seconds of you.

  2. 02

    Confirm the offer profile

    You correct what is wrong. From here on it is the only source of numbers, claims and forbidden phrases in your ads - the generator cannot invent a discount.

  3. 03

    Generate & score

    Messages from the library meet your profile. Every candidate is scored for clarity, Meta policy and fit; the weak ones never reach production.

    What came out of it · real ads, real budgets

    25 of 25 · ran on real budgets

    • Solar · HawaiiACTORgenerated by AI
    • Static ad, Solar · California: “17.6%. That's how much California electric rates jumped in 2024 alone.”
      Solar · CaliforniaIMAGEgenerated by AI
      Static ad, Solar · Florida: “$289 a year. That's the extra a typical FPL household pays by 2028 - a…”
      Solar · FloridaIMAGEgenerated by AI
    • Solar · CaliforniaACTORgenerated by AI
    • Real estate · DubaiVOICEOVERgenerated by AI
    • Static ad, Solar · Hawaii: “Some Hawaii homes shouldn't go solar. Find out in 30 seconds if yours…”
      Solar · HawaiiIMAGEgenerated by AI
      Static ad, Solar · Illinois: “3 types of homes should skip solar - most solar ads won't tell you whi…”
      Solar · IllinoisIMAGEgenerated by AI
    • Mortgage · USACTORgenerated by AI
    • Static ad, Mortgage · US: “30-year rates have dropped below 6% for some borrowers…”
      Mortgage · USIMAGEgenerated by AI
      Static ad, Mortgage · US: “Not every high-rate homeowner should refinance right now…”
      Mortgage · USIMAGEgenerated by AI
    • Personal injury law · USACTORgenerated by AI
    • Static ad, Personal injury law · US: “Insurers' first offers average a fraction of final settlements…”
      Personal injury law · USIMAGEgenerated by AI
      Static ad, Personal injury law · US: “3 reasons some people should never call a lawyer after an accident…”
      Personal injury law · USIMAGEgenerated by AI
    • Life insurance · USACTORgenerated by AI
    • Static ad, Life insurance · US: “63% of households have no life insurance or not enough…”
      Life insurance · USIMAGEgenerated by AI
      Static ad, Life insurance · US: “Most life insurance ads skip the part about carrier options…”
      Life insurance · USIMAGEgenerated by AI
    • HVAC · TexasACTORgenerated by AI
    • Static ad, HVAC · Texas: “Texas AC units fail 40% more often after 12 years…”
      HVAC · TexasIMAGEgenerated by AI
      Static ad, HVAC · Texas: “Some AC repairs are not worth doing - most techs skip that…”
      HVAC · TexasIMAGEgenerated by AI
    • B2B SaaS · USACTORgenerated by AI
    • Lead generationACTORgenerated by AI
    • Static ad, B2B SaaS · US: “60% of small businesses lose track of books within 90 days…”
      B2B SaaS · USIMAGEgenerated by AI
      Static ad, B2B SaaS · US: “3 kinds of small businesses should not automate their books yet…”
      B2B SaaS · USIMAGEgenerated by AI
    • Static ad, Lead generation: “Most storm-damaged roofs are inspected 72 hours too late…”
      Lead generationIMAGEgenerated by AI
      Static ad, Lead generation: “Some roofs don't need replacing - most roofing ads won't say that…”
      Lead generationIMAGEgenerated by AI

  4. 04

    Produce the media

    Image ads, talking-head videos and voiceover spots come out of the same production line that makes our own agency’s ads. One video credit per finished video.

  5. 05

    Publish - on your word

    You approve ad by ad; approved ads go live in your Meta account. Each message has a fixed number of places for ads, and you can see them. The launch is your click.

  6. 06

    Morning check & learn

    Every morning: pause, refresh, freeze, move budget - each with a reason. The engine tells Meta which leads became customers and changes what gets written next.

Autonomy & trust

Autopilot with aflight recorder.

Every decision, explained in one line a human can argue with.

Autopilot with a flight recorder.
Activity · this morningTue 06:14 → 07:05
Autopilot on
  1. 06:14Paused

    Paused #1 C · onboarding_week

    $72 over 16 days without a lead (1.5× the cost-per-lead threshold).

  2. 06:14Frozen

    Frozen #1 A · free_crm

    13 leads at $8.30. Winners don’t get fresh ads.

  3. 06:15Refresh

    Refresh ordered for #2 B · skeptic

    Everyone has seen it 2.7 times, ads wearing out. Same message, new visuals.

  4. 06:15Moved

    Moved $12/day from #1 C to #1 A

    7-day cost per lead $8.30 vs $24. Money follows the leads.

  5. 06:16Held

    Held #2 D · calculator - no verdict

    1 day old. Ads younger than 2 days are never judged.

  6. 07:02Quality

    Lead quality back from CRM: 4 of 6 qualified

    Message score for free_crm raised to 0.81. The generator sees it tonight.

  7. 07:05New

    Queued 3 image ads for #1 A · free_crm, release 2

    3 of 4 places free. Copy inherits the winner word for word; only the visuals are new.

Safety rails

Scars from real budgets, written into product logic.

  1. One live ad set always survives.

    Efekto can pause everything but the last one. A campaign never goes dark by itself.

  2. New ads get time before they are judged.

    A brand-new ad always looks expensive on day one. It gets its verdict only once there is enough data.

  3. A proven ad gets a new release, not a pause.

    Track record earns a refresh: same message, new visuals, weak ads paused.

  4. The start is always your decision.

    You approve the first ads, and the campaign starts only after your click. After that, new ads wait for your veto before they go live.

  5. Every action has a read-back check against Meta.

    A status code is not proof. We read the object back and compare.

Ready when you are

See the efekto.

7 days free from your campaign launch. Your ad account, your budget, our work. Nothing spends before you say go.

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