Compare
Most tools do one part of the job. Efekto does the whole one.
Ad generators, media-buying dashboards, analytics. Ten capabilities across ten tools, with a source and a date on every number. Last checked Sept 2026.
Capability matrix
Who writes, who produces, who decides.
“Yes” is a documented, native capability. “Partial” exists in a limited form or as an add-on. “No” means not offered as of our last check.
| Capability | Efekto | Zeely | Arcads | AdCreative.ai | Madgicx | Pencil | Creatify | Smartly.io | Motion | Foreplay |
|---|---|---|---|---|---|---|---|---|---|---|
| Writes hooks & copy | Yes | Yes | Partial | Yes | Partial | Yes | Yes | Partial | No | Partial |
| Static creatives | Yes | Yes | No | Yes | Yes | Yes | Partial | Yes | No | No |
| UGC video actors | Yes | Yes | Yes | Partial | No | Partial | Yes | No | No | No |
| Voiceover video | Yes | Yes | Yes | Partial | No | Yes | Yes | Partial | No | No |
| Publishes to Meta | Yes | Yes | No | Partial | Yes | Yes | Partial | Yes | No | No |
| Daily kill / refresh / scale | Yes | No | No | No | Partial | No | Partial | Partial | No | No |
| Winner protection / freeze | Yes | No | No | No | No | No | No | No | No | No |
| Lead-quality feedback (CAPI / CRM) | Yes | No | No | No | No | No | No | No | No | No |
| Multi-brand | Yes | — | Partial | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Pricing from | $149 / mo | $49.95 / mo* | $110 / mo* | $39 / mo | $99 / mo* | $14 / mo | $39 / mo | Custom | $250 / mo* | $59 / mo |
* Not published by the vendor; reported by third-party reviews (dates on each comparison page). “Partial” means the capability exists in a limited form or as an add-on. “No” means not offered as of our last check, Sept 2026 (Zeely: 5 Oct 2026). “—” means the vendor does not publish it. Zeely: regular price; the first month is a $29.95 promotional price.
Head to head
Nine tools, one honest page each.
Every page has a section called “When they are the better pick”. Sometimes they are.
- AI ad maker + campaign launcher
Efekto vs Zeely
Makes image and video ads (avatars, talking reels, batch statics) and launches Facebook and Instagram campaigns for a set number of days.
From $49.95 / mo (first month $29.95 promo)
- AI UGC video actors
Efekto vs Arcads
AI actors that read your script as UGC-style video ads. Creative only.
From $110 / mo · 10 videos
- Static creative generation + scoring
Efekto vs AdCreative.ai
Generates static ad creatives from a brand kit and scores them for predicted performance.
From $39 / mo · 10 credits
- Meta ads optimization & automation
Efekto vs Madgicx
An AI layer on top of Ads Manager: launcher, audiences, automation rules, reporting.
From $99 / mo · under $2.5k ad spend
- AI creative generation with predictions
Efekto vs Pencil
Generates text, image and video ad assets across models, with predicted performance and launch to ad platforms.
From $14 / mo · 50 generations
- AI video ad toolbox
Efekto vs Creatify
A 14-tool toolbox that turns a URL into ad videos on credits, plus a chat agent that launches campaigns when you ask.
From $39 / mo · 100 credits
- Enterprise creative automation + buying
Efekto vs Smartly.io
Creative, media and intelligence suites for large brands and agencies, across social, CTV and open web.
From Custom enterprise contract
- Creative analytics
Efekto vs Motion
Creative reporting for paid social teams: what is winning, why, and what to brief next.
From $250 / mo · up to $50k ad spend
- Ad inspiration & briefs
Efekto vs Foreplay
A swipe file and competitor spy tool that turns saved ads into briefs and storyboards.
From $59 / mo
Ready when you are
See the efekto.
7 days free from your campaign launch. Your ad account, your budget, our work. Nothing spends before you say go.