Blog
Notes from real budgets.
What we learned running an autonomous media buyer on our own agency’s money: which rules came from which mistakes, and why we measure in customers.
- GuideJakub ZwolińskiGuide9 min read
How Much Do Facebook Ads Cost for a Small Business, and What Actually Drives the Price?
You set the Facebook ads budget, but an auction sets your cost per lead. See the six things that drive the price and how to size a test budget from your own numbers.
Read - GuideJakub ZwolińskiGuide8 min read
AI Ad Generators vs a Tool That Runs Your Ads: What Is the Difference and When Each Makes Sense
An AI ad generator makes the creative. A tool that runs your ads also publishes, budgets, reads results and pauses losers. Here is the difference and when each one fits.
Read - GuideJakub ZwolińskiGuide9 min read
Facebook ads for car detailing: offers, creatives and forms that bring booked jobs
A step-by-step guide for detailing studios: which services to advertise, how to set the radius, how to shoot before/after creatives and what to ask in a Facebook instant form.
Read - GuideJakub ZwolińskiGuide9 min read
Facebook Ads for a Small Local Business: What to Set Up Yourself and What to Automate
Step-by-step guide for local service businesses: which Facebook ad decisions you must make yourself, which daily tasks to automate, and what to check every morning.
Read - onemessage per ad set, several visuals, no additionsDoctrine4 min read
Why we froze our best ad set - and stopped topping it up
Top-ups feel like scaling. They are dilution. What we learned from a hand-run campaign where one message lived for a year, and how it became a mode in the product.
Read - 06:14when the engine makes its first decision of the dayComparison4 min read
Efekto vs Arcads vs AdCreative vs Madgicx: who actually runs your ads?
Three good tools, three different jobs, and a question none of them answers: who decides tomorrow morning what lives, what dies and what gets the budget?
Read - 99.48 zł≈ $27.63 · 7-day CPL of a winning ad set, the morning it was killedLifecycle4 min read
Weak ads die young. Winners are protected.
The morning lifecycle in full: the rules that pause, refresh and scale - and the day it killed our best ad set, which is where two of those rules come from.
Read - 0.6×the quality floor below which an ad set is pausedLead quality4 min read
Everyone optimizes for clicks. Here’s what happens when you optimize for customers.
Every ad platform is tuned for the cheapest form fill. Feed it what your sales team actually says about those leads and it starts buying something else.
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