Compare · AI video ad toolbox
Efekto vs Creatify
Creatify sells you a video machine. Efekto sells you the results of running it.
What each does
Two tools, two jobs.
Efekto
Writes, produces, publishes and prunes Meta ads - and learns from which leads become customers.
Does
- Writes hooks, primary text and headlines from your offer profile
- Renders statics, UGC talking-head and voiceover video
- Publishes from your own Facebook Page - into your ad account or the Efekto ad account; the first batch waits for your approval
- Runs the morning lifecycle: kill, refresh, scale, reallocate
- Feeds lead quality back through CAPI and your CRM
- Explains every decision in the activity feed
Does not
- Meta only today: Google Ads from Nov 1, 2026 (Growth and Pro), LinkedIn Ads from Jan 1, 2027 (Pro), TikTok Ads from Mar 1, 2027 (Growth and Pro)
- No swipe file or competitor ad library
- No done-for-you service - the engine runs, you approve campaigns
A 14-tool toolbox that turns a URL into ad videos on credits, plus a chat agent that launches campaigns when you ask.
Does
- Turns a product URL or script into a ready-to-post video; 1,500+ AI avatars, custom avatars on Pro
- 14 tools: URL to Video, Avatar Video, Image Ad, Ad Flow canvas, Creative Agent, Ad Clone, Ad Localizer, Hook multiplier
- Ad Agent / AI Media Buyer (June 2026): launches and adjusts campaigns from a chat prompt on Meta, Google, TikTok, Snapchat, Reddit, AppLovin and OpenAI Ads
- Competitor tracker over 10M+ Meta ads, AI ad library, 75 languages
- Own video models (Boreal, Aurora) that make a render cost cents; Studio service for done-for-you video
Does not
- No published morning routine: nothing in its docs pauses a losing ad set every day by a rule you can read - the agent acts when prompted
- No lead-quality feedback from CAPI or a CRM - it optimizes on CTR, CPA and ROAS, not on which leads became customers
- Statics are a side tool, not the core format; no instant-form lead ads flow for service businesses
- No winner protection or young-ad quarantine documented
- Credits: when they run out mid-month, the tool stops until you top up
Head to head · six rounds
Creatify makes ad videos. Efekto runs your ads.
Creatify and Efekto rent the same model vendors: Kling, Seedance, GPT Image, ElevenLabs. So the video looks about the same. What differs is everything around it: who the user is, what happens the morning after, what counts as a result, and how you pay. Six rounds, no fluff, every number sourced below.
- 01
Who sits in front of it
Creatify
A marketer or a performance team. The home screen is a toolbox of 14 tools, a credit balance and a chat. You pick the model (Kling 3.0 Standard on Starter, Pro on Pro), the resolution, the template, and you pay per render. It is a very good desk for someone whose job is ads.
Efekto
A business owner who has no such desk and does not want one. You paste your website, approve a batch of ads, set a daily budget. There is no model picker, because you should not need to know what Kling is to get customers from Facebook.
- 02
The morning after
Creatify
Your ads are in Ads Manager. Creatify's Ad Agent (June 2026) can read the numbers and launch or adjust campaigns when you ask it in chat, and reports back. Nothing in its documentation says it will pause a losing ad set on its own, every day, by a threshold you set.
Efekto
Every morning the engine reads leads, not clicks. It pauses the ad set that spent three times your cost threshold without a single lead, gives its budget to the one that brought customers, protects the one with five or more leads, and writes the reason in your activity feed. No chat, no prompt, nobody has to remember.
- 03
What counts as a result
Creatify
Views, CTR, CPA, ROAS - the platform's own numbers. Creatify's case studies are e-commerce and apps: cheaper installs, higher ROAS. Lead generation is a tutorial, not the product.
Efekto
A lead that became a customer. You mark leads in the dashboard or your CRM does it; Efekto sends that back to Meta as an offline conversion and briefs the next batch with it. An ad set whose leads score below 0.6× your average gets paused even if its cost per lead looks fine.
- 04
How you pay
Creatify
Credits. A 15-second video costs 5 credits, so Starter ($39, 100 credits) is about 20 videos a month before you pay again; run out mid-month and the tool stops. Their own Boreal and Aurora models make a render cost cents - for them. The credit price stays.
Efekto
A flat plan with a monthly quota of ad proposals and no credits for rendering. You do not buy a video; you buy a month of someone running your ads. Reject a proposal and the engine writes another one with your note attached.
- 05
Where each one wins
Creatify
Breadth. Seven ad platforms including TikTok, Snapchat, Reddit, AppLovin and OpenAI Ads, 75 languages, 1,500+ avatars, a competitor tracker over 10 million Meta ads, and a done-for-you Studio at $100-200 a video. If you know what you want to render, Creatify renders more, cheaper and in more places.
Efekto
Depth on one job. Meta only for now, Polish and English, instant forms and landing pages, a lead-quality loop, and a morning routine that has already run on an agency's client budgets for more than a year. If you do not want to run ads, this is the one that runs them.
- 06
The honest caveat
Creatify
Creatify is bigger and older: $9M ARR by May 2025, $24M raised, about 47 people, 3 million sign-ups. It ships fast, and its agent will get better. If it ever publishes a real morning routine for lead-gen, this page gets rewritten.
Efekto
Efekto is younger and narrower on purpose. What it has that Creatify does not is the part after the render, and a founder whose agency spends its own money through the same engine before you spend yours.
If your question is “which tool makes more ad videos per dollar”, buy Creatify. If your question is “who will run my ads tomorrow morning”, buy Efekto.
Side by side
Ten capabilities, two columns.
| Capability | Efekto | Creatify |
|---|---|---|
| Writes hooks & copy | Yes | Yes |
| Static creatives | Yes | Partial |
| UGC video actors | Yes | Yes |
| Voiceover video | Yes | Yes |
| Publishes to Meta | Yes | Partial |
| Daily kill / refresh / scale | Yes | Partial |
| Winner protection / freeze | Yes | No |
| Lead-quality feedback (CAPI / CRM) | Yes | No |
| Multi-brand | Yes | Yes |
| Pricing from | $149 / mo | $39 / mo |
* Not published by the vendor; reported by third-party reviews (dates on each comparison page). “Partial” means the capability exists in a limited form or as an add-on. “No” means not offered as of our last check, Sept 2026 (Zeely: 5 Oct 2026). “—” means the vendor does not publish it. Zeely: regular price; the first month is a $29.95 promotional price.
Fair is fair
When Creatify is the better pick.
E-commerce and app teams with a marketer in the chair who want more ad videos per dollar, on more platforms, and will run the account themselves.
If that is you, Creatify will probably cost less and do exactly what you need. Efekto earns its price only when nobody on your side wants to run the ads every day: when the writing, the producing, the publishing and the morning verdict all have to happen without you.
Why Efekto
Creatify sells you a video machine. Efekto sells you the results of running it.
Both rent the same model vendors. The difference is who does the work after the render: at Creatify it is you, or a media buyer you pay; at Efekto it is the product, every morning, by rules you can read.
- 01
The morning check, with named rules
At least one ad set always stays live. Ads younger than two days are never judged. A set with five or more leads gets a new release, not a pause. Every decision is written down with the number that caused it.
- 02
A lead-quality loop, not a click loop
The engine tells Meta which leads were qualified and which became customers, and feeds the generator the same lesson. An ad set whose leads score below 0.6× your average is paused even if its cost per lead looks fine.
- 03
Run on the founder’s own agency budgets first
The same engine runs Lemon Agency’s client campaigns - real spend, real leads, and the mistakes already paid for. It spends our money before it spends yours.
Pricing
What each one costs.
Efekto prices are net and monthly. Creatify prices are as published by the vendor or as reported by third parties, with the source below.
Efekto
Growth $299 / mo · 3 campaigns, a second platform (Google Ads from Nov 1, 2026 or TikTok Ads from Mar 1, 2027). Net prices, yearly −20 %. Trial 7 days from launch.
- 1 campaign · Meta Ads (Facebook + Instagram)
- 60 images / month
- 6 videos / month
- Daily autopilot: pauses weak ads, moves budget to winners
- Lead quality fed back to Meta
- Unlimited team members
Creatify
Free 10 credits. Starter $39/mo ($19 yearly, 100 credits, Seedance 2.0, Kling 3.0 Standard, one render at a time). Pro $99/mo ($49 yearly, 300 credits, Veo 3.1, Seedance 2.5, Kling 3.0 Pro, GPT Image 2.5, Ad Agent, competitor tracker, 5 seats). Business $199/mo ($99 yearly, 600 credits, 10 seats, 10 brands). A 15-second video is 5 credits, so Starter is about 20 videos a month. Studio (done-for-you) $100-200 per video.
Source: https://creatify.ai/pricing · checked 28 Sept 2026
Is Creatify good for lead generation?
Does Creatify run my ads automatically?
What does a Creatify video really cost compared with Efekto?
Can I use Creatify together with Efekto?
Does Efekto replace the person who runs Creatify?
Where do these facts about Creatify come from?
Sources
- Creatify - product pages: https://creatify.ai/ · checked Sept 2026.
- Creatify - pricing: https://creatify.ai/pricing · checked 28 Sept 2026.
- Efekto - pricing from the published plan list (net, monthly), morning-check rules from the product documentation, agency numbers from the August 2026 solar case study.
Competitor names and marks belong to their owners. This page describes public capabilities and prices as we found them on the dates shown; we correct errors on request at hello@efekto.ai.
Ready when you are
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