Compare · Ad inspiration & briefs
Efekto vs Foreplay
Foreplay collects what others ran. Efekto runs your own and keeps the score in leads.
What each does
Two tools, two jobs.
Efekto
Writes, produces, publishes and prunes Meta ads - and learns from which leads become customers.
Does
- Writes hooks, primary text and headlines from your offer profile
- Renders statics, UGC talking-head and voiceover video
- Publishes from your own Facebook Page - into your ad account or the Efekto ad account; the first batch waits for your approval
- Runs the morning lifecycle: kill, refresh, scale, reallocate
- Feeds lead quality back through CAPI and your CRM
- Explains every decision in the activity feed
Does not
- Meta only today: Google Ads from Nov 1, 2026 (Growth and Pro), LinkedIn Ads from Jan 1, 2027 (Pro), TikTok Ads from Mar 1, 2027 (Growth and Pro)
- No swipe file or competitor ad library
- No done-for-you service - the engine runs, you approve campaigns
A swipe file and competitor spy tool that turns saved ads into briefs and storyboards.
Does
- Save ads from Meta, TikTok, LinkedIn, YouTube and Google into a swipe file
- Spyder: 24/7 competitor ad monitoring with ad history
- AI briefs, scripts and storyboards from saved inspiration
- Lens: creative performance analytics
- API and MCP integrations
Does not
- Does not generate finished creatives - it produces briefs
- Does not publish to Meta or manage budgets
- No lifecycle logic, no winner protection
- No lead-quality feedback from CAPI or a CRM - not offered as of our last check
Side by side
Ten capabilities, two columns.
| Capability | Efekto | Foreplay |
|---|---|---|
| Writes hooks & copy | Yes | Partial |
| Static creatives | Yes | No |
| UGC video actors | Yes | No |
| Voiceover video | Yes | No |
| Publishes to Meta | Yes | No |
| Daily kill / refresh / scale | Yes | No |
| Winner protection / freeze | Yes | No |
| Lead-quality feedback (CAPI / CRM) | Yes | No |
| Multi-brand | Yes | Yes |
| Pricing from | $149 / mo | $59 / mo |
* Not published by the vendor; reported by third-party reviews (dates on each comparison page). “Partial” means the capability exists in a limited form or as an add-on. “No” means not offered as of our last check, Sept 2026 (Zeely: 5 Oct 2026). “—” means the vendor does not publish it. Zeely: regular price; the first month is a $29.95 promotional price.
Fair is fair
When Foreplay is the better pick.
Creative strategists and agencies building briefs from what competitors are running.
If that is you, Foreplay will probably cost less and do exactly what you need. Efekto earns its price only when nobody on your side wants to run the ads every day: when the writing, the producing, the publishing and the morning verdict all have to happen without you.
Why Efekto
Foreplay collects what others ran. Efekto runs your own and keeps the score in leads.
A swipe file is research. Efekto’s angle library is a ledger - every angle carries the cost per lead it actually produced on real budgets, including the expensive ones, so nobody rediscovers them with money.
- 01
The morning check, with named rules
At least one ad set always stays live. Ads younger than two days are never judged. A set with five or more leads gets a new release, not a pause. Every decision is written down with the number that caused it.
- 02
A lead-quality loop, not a click loop
The engine tells Meta which leads were qualified and which became customers, and feeds the generator the same lesson. An ad set whose leads score below 0.6× your average is paused even if its cost per lead looks fine.
- 03
Run on the founder’s own agency budgets first
The same engine runs Lemon Agency’s client campaigns - real spend, real leads, and the mistakes already paid for. It spends our money before it spends yours.
Pricing
What each one costs.
Efekto prices are net and monthly. Foreplay prices are as published by the vendor or as reported by third parties, with the source below.
Efekto
Growth $299 / mo · 3 campaigns, a second platform (Google Ads from Nov 1, 2026 or TikTok Ads from Mar 1, 2027). Net prices, yearly −20 %. Trial 7 days from launch.
- 1 campaign · Meta Ads (Facebook + Instagram)
- 60 images / month
- 6 videos / month
- Daily autopilot: pauses weak ads, moves budget to winners
- Lead quality fed back to Meta
- Unlimited team members
Foreplay
Basic $59/mo ($49 annually), Workflow $175/mo ($149 annually), Agency $459/mo ($389 annually), Enterprise on request.
Source: https://www.foreplay.co/pricing · checked Sept 2026
Can I use Foreplay together with Efekto?
Does Efekto replace the person who runs Foreplay?
Where do these facts about Foreplay come from?
Sources
- Foreplay - product pages: https://www.foreplay.co/ · checked Sept 2026.
- Foreplay - pricing: https://www.foreplay.co/pricing · checked Sept 2026.
- Efekto - pricing from the published plan list (net, monthly), morning-check rules from the product documentation, agency numbers from the August 2026 solar case study.
Competitor names and marks belong to their owners. This page describes public capabilities and prices as we found them on the dates shown; we correct errors on request at hello@efekto.ai.
Ready when you are
See the efekto.
7 days free from your campaign launch. Your ad account, your budget, our work. Nothing spends before you say go.