Compare · Enterprise creative automation + buying
Efekto vs Smartly.io
Smartly automates an enterprise media team. Efekto replaces the one you could not hire.
What each does
Two tools, two jobs.
Efekto
Writes, produces, publishes and prunes Meta ads - and learns from which leads become customers.
Does
- Writes hooks, primary text and headlines from your offer profile
- Renders statics, UGC talking-head and voiceover video
- Publishes from your own Facebook Page - into your ad account or the Efekto ad account; the first batch waits for your approval
- Runs the morning lifecycle: kill, refresh, scale, reallocate
- Feeds lead quality back through CAPI and your CRM
- Explains every decision in the activity feed
Does not
- Meta only today: Google Ads from Nov 1, 2026 (Growth and Pro), LinkedIn Ads from Jan 1, 2027 (Pro), TikTok Ads from Mar 1, 2027 (Growth and Pro)
- No swipe file or competitor ad library
- No done-for-you service - the engine runs, you approve campaigns
Creative, media and intelligence suites for large brands and agencies, across social, CTV and open web.
Does
- Creative Suite: templated, dynamic creative at scale
- Media Suite: cross-channel buying and optimization across social, CTV, open web and video
- Intelligence Suite: cross-channel measurement and reporting
- Agency workflows, approvals and multi-brand governance
- Case studies with Spotify, Samsung, Uber and Ralph Lauren
Does not
- Not self-serve: no trial, no signup without a sales process
- Priced for enterprise budgets - reported minimums make it impractical under roughly $20k monthly spend
- Optimizes on platform and attribution signals; a qualified / won feedback loop from an SMB CRM is not a documented feature - not offered as of our last check
- Does not write offer-specific copy and render UGC video as a lead-gen pipeline for a single small brand
Side by side
Ten capabilities, two columns.
| Capability | Efekto | Smartly.io |
|---|---|---|
| Writes hooks & copy | Yes | Partial |
| Static creatives | Yes | Yes |
| UGC video actors | Yes | No |
| Voiceover video | Yes | Partial |
| Publishes to Meta | Yes | Yes |
| Daily kill / refresh / scale | Yes | Partial |
| Winner protection / freeze | Yes | No |
| Lead-quality feedback (CAPI / CRM) | Yes | No |
| Multi-brand | Yes | Yes |
| Pricing from | $149 / mo | Custom |
* Not published by the vendor; reported by third-party reviews (dates on each comparison page). “Partial” means the capability exists in a limited form or as an add-on. “No” means not offered as of our last check, Sept 2026 (Zeely: 5 Oct 2026). “—” means the vendor does not publish it. Zeely: regular price; the first month is a $29.95 promotional price.
Fair is fair
When Smartly.io is the better pick.
Enterprise brands and holding-company agencies with many markets, channels and a media team to operate it.
If that is you, Smartly.io will probably cost less and do exactly what you need. Efekto earns its price only when nobody on your side wants to run the ads every day: when the writing, the producing, the publishing and the morning verdict all have to happen without you.
Why Efekto
Smartly automates an enterprise media team. Efekto replaces the one you could not hire.
If you have the team, the spend and the procurement cycle, Smartly is built for you. Efekto is built for one brand - or an agency of small ones - that needs the buyer itself: writing, rendering, publishing paused, pruning every morning, learning from customers.
- 01
The morning check, with named rules
At least one ad set always stays live. Ads younger than two days are never judged. A set with five or more leads gets a new release, not a pause. Every decision is written down with the number that caused it.
- 02
A lead-quality loop, not a click loop
The engine tells Meta which leads were qualified and which became customers, and feeds the generator the same lesson. An ad set whose leads score below 0.6× your average is paused even if its cost per lead looks fine.
- 03
Run on the founder’s own agency budgets first
The same engine runs Lemon Agency’s client campaigns - real spend, real leads, and the mistakes already paid for. It spends our money before it spends yours.
Pricing
What each one costs.
Efekto prices are net and monthly. Smartly.io prices are as published by the vendor or as reported by third parties, with the source below.
Efekto
Growth $299 / mo · 3 campaigns, a second platform (Google Ads from Nov 1, 2026 or TikTok Ads from Mar 1, 2027). Net prices, yearly −20 %. Trial 7 days from launch.
- 1 campaign · Meta Ads (Facebook + Instagram)
- 60 images / month
- 6 videos / month
- Daily autopilot: pauses weak ads, moves budget to winners
- Lead quality fed back to Meta
- Unlimited team members
Smartly.io
No public pricing; the site routes to a demo. Third-party reviews report contracts structured as a percentage of managed spend with minimum monthly fees in the range of $4,000–5,000 and a median annual contract around $90,000.
Source: https://www.hunchads.com/blog/smartly-pricing · as reported 2026, official site checked Sept 2026
Can I use Smartly.io together with Efekto?
Does Efekto replace the person who runs Smartly.io?
Where do these facts about Smartly.io come from?
Sources
- Smartly.io - product pages: https://www.smartly.io/ · checked Sept 2026.
- Smartly.io - pricing: https://www.hunchads.com/blog/smartly-pricing · as reported 2026, official site checked Sept 2026.
- Efekto - pricing from the published plan list (net, monthly), morning-check rules from the product documentation, agency numbers from the August 2026 solar case study.
Competitor names and marks belong to their owners. This page describes public capabilities and prices as we found them on the dates shown; we correct errors on request at hello@efekto.ai.
Ready when you are
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