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Compare · AI ad maker + campaign launcher

Efekto vs Zeely

Zeely makes ads. Efekto runs them.

Checked 5 Oct 2026Zeely: AI ad maker + campaign launcher

What each does

Two tools, two jobs.

Efekto

Writes, produces, publishes and prunes Meta ads - and learns from which leads become customers.

Does

  • Writes hooks, primary text and headlines from your offer profile
  • Renders statics, UGC talking-head and voiceover video
  • Publishes from your own Facebook Page - into your ad account or the Efekto ad account; the first batch waits for your approval
  • Runs the morning lifecycle: kill, refresh, scale, reallocate
  • Feeds lead quality back through CAPI and your CRM
  • Explains every decision in the activity feed

Does not

  • Meta only today: Google Ads from Nov 1, 2026 (Growth and Pro), LinkedIn Ads from Jan 1, 2027 (Pro), TikTok Ads from Mar 1, 2027 (Growth and Pro)
  • No swipe file or competitor ad library
  • No done-for-you service - the engine runs, you approve campaigns

Zeely ↗

Makes image and video ads (avatars, talking reels, batch statics) and launches Facebook and Instagram campaigns for a set number of days.

Does

  • Image and video ads: batch statics, talking reels, customizable AI avatars, prompt to ad
  • A library of edit-ready ad templates and a “brand-inspired remix”
  • Launches Facebook and Instagram campaigns from a guided builder: Traffic or Leads goal, 1-30 days, $10-100 a day
  • A mobile app for iOS and Android, and scheduled posts for Instagram and TikTok

Does not

  • In Zeely's campaign builder (5 Oct 2026) we found no automatic pausing of weak ads after launch, and no new ads added on their own
  • No free trial - the first period is paid and renews at the regular price
  • Campaigns launched through Zeely carry a 12% service fee on ad spend (6% with Booster)
  • With Zeely's partner ad account, visitors land on a warm-up page before your site (wording from the campaign builder)
  • We found no lead-quality feedback from CAPI or a CRM - not offered as of our check

Head to head · six rounds

Zeely makes ads. Efekto runs them.

Both make image and video ads with AI, and both can launch a Meta campaign. The difference starts the day after launch: who looks at the results, whose Page the ad comes from, how much of your ad budget goes to the tool, and how you try it. Checked on 5 October 2026 on a test account and on Zeely's public pages; every source is listed below.

  1. 01

    Making the ads

    Zeely

    A strong generator: batch statics, talking reels, customizable AI avatars, edit-ready templates, prompt to ad, and a mobile app to do it from your phone. Zeely says more than 2 million businesses and creators use it. On creative volume it is a serious tool.

    Efekto

    Efekto writes the hooks and texts from your website, renders statics, talking-head and voiceover videos, and groups them into ad sets by message. Fewer knobs, on purpose: you approve the batch, the engine does the rest.

  2. 02

    The day after launch

    Zeely

    The campaign builder (5 Oct 2026) asks for a goal (Traffic or Leads), a duration of 1 to 30 days and a budget of $10-100 a day. In that builder we found no automatic pausing of weak ads after launch, and no step that adds new ads on its own.

    Efekto

    Every morning the engine reads your leads, switches off ads and ad sets that spend without results, protects the ones that bring leads and prepares new ads in their place. New proposals wait 24 hours for your veto, then go live by themselves. Every decision is written in your activity feed with the number behind it.

  3. 03

    Whose Page the ad comes from

    Zeely

    With Zeely's partner ad account, the campaign builder describes the setup as: “Extra trust: visitors land on a warm-up page before your site”.

    Efekto

    Your own. Ads run under your business's Facebook Page and send people straight to your lead form or your website. On the Efekto ad account we get partner access to your Page; if you do not have one yet, we create a Page for your business.

  4. 04

    What running ads costs on top

    Zeely

    Campaigns launched through Zeely carry a service fee of 12% of ad spend, or 6% with the paid Booster add-on. At $1,000 a month of ad spend that is $120 a month (or $60 with Booster), on top of the subscription.

    Efekto

    0% of your ad budget. On your own ad account you pay Meta directly and we never touch the spend. On the Efekto ad account you top up a prepaid wallet; the only extra is a 3% payment fee on each top-up, and the whole pack goes to ads.

  5. 05

    Trying it

    Zeely

    No free trial. The first period is a paid promotional price ($29.95 for Starter on the pricing page, $19.95 for two weeks in the in-app checkout), then the subscription renews at the regular price ($49.95 a month, or $79.95 every 4 weeks) unless you cancel.

    Efekto

    Account, business profile and first ad proposals need no card. You add a card when you launch your first campaign, and the 7 free days count from launch. We email you 2 days before the first payment, and you cancel in one click.

  6. 06

    The honest caveat

    Zeely

    Zeely started in Ukraine in 2022 and is far bigger than we are. It has a mobile app and post scheduling for Instagram and TikTok, which Efekto does not. If what you need is a lot of ads made from your phone, it is a good choice.

    Efekto

    Efekto is younger and Meta-only for now, with no mobile app and no post scheduling. What it adds is the daily work after launch, on the same engine our agency runs client budgets on.

If you want a lot of ads made, Zeely does that well. If you want someone to run them every day, from your own Page and without a cut of your budget, that is Efekto.

Side by side

Ten capabilities, two columns.

Capability matrix: Efekto vs Zeely
CapabilityEfektoZeely
Writes hooks & copyYesYes
Static creativesYesYes
UGC video actorsYesYes
Voiceover videoYesYes
Publishes to MetaYesYes
Daily kill / refresh / scaleYesNo
Winner protection / freezeYesNo
Lead-quality feedback (CAPI / CRM)YesNo
Multi-brandYes—
Pricing from$149 / mo$49.95 / mo*

* Not published by the vendor; reported by third-party reviews (dates on each comparison page). “Partial” means the capability exists in a limited form or as an add-on. “No” means not offered as of our last check, Sept 2026 (Zeely: 5 Oct 2026). “—” means the vendor does not publish it. Zeely: regular price; the first month is a $29.95 promotional price.

See all ten tools in one matrix →

Fair is fair

When Zeely is the better pick.

Online sellers and creators who want many image and video ads made from a phone, are fine setting a campaign for a fixed number of days, and will judge the results themselves.

If that is you, Zeely will probably cost less and do exactly what you need. Efekto earns its price only when nobody on your side wants to run the ads every day: when the writing, the producing, the publishing and the morning verdict all have to happen without you.

Why Efekto

Zeely makes ads. Efekto runs them.

Zeely is strong at creative: avatars, talking reels, batch statics, an app in your pocket. What it leaves to you is the part after launch. Efekto checks your campaign every morning, switches off ads that spend without leads, prepares new ones in their place, and takes no percentage of your ad budget.

  1. 01

    The morning check, with named rules

    At least one ad set always stays live. Ads younger than two days are never judged. A set with five or more leads gets a new release, not a pause. Every decision is written down with the number that caused it.

  2. 02

    A lead-quality loop, not a click loop

    The engine tells Meta which leads were qualified and which became customers, and feeds the generator the same lesson. An ad set whose leads score below 0.6× your average is paused even if its cost per lead looks fine.

  3. 03

    Run on the founder’s own agency budgets first

    The same engine runs Lemon Agency’s client campaigns - real spend, real leads, and the mistakes already paid for. It spends our money before it spends yours.

Pricing

What each one costs.

Efekto prices are net and monthly. Zeely prices are as published by the vendor or as reported by third parties, with the source below.

Efekto

$149/ mo · Starter

Growth $299 / mo · 3 campaigns, a second platform (Google Ads from Nov 1, 2026 or TikTok Ads from Mar 1, 2027). Net prices, yearly −20 %. Trial 7 days from launch.

  • 1 campaign · Meta Ads (Facebook + Instagram)
  • 60 images / month
  • 6 videos / month
  • Daily autopilot: pauses weak ads, moves budget to winners
  • Lead quality fed back to Meta
  • Unlimited team members

Full pricing in USD, EUR and PLN →

Zeely

$49.95/ mo (first month $29.95 promo)

Starter $29.95, Plus $49.95, Growth $79.95 for the first (promotional) month, then $49.95, $89.95 and $149.95 a month. In the in-app checkout we saw a 2-week plan at $19.95 for the first period, then $79.95 every 4 weeks. No free trial: the first period is paid, and the subscription renews automatically unless you cancel. Campaigns launched through Zeely add a service fee of 12% of ad spend, or 6% with the paid Booster add-on.

Source: https://zeely.ai/pricing · checked 5 Oct 2026 (pricing page and in-app checkout)

Questions

Efekto and Zeely, in three answers.

Something else? hello@efekto.ai

Does Zeely have a free trial?
Not as of our check on 5 October 2026. The first period is a paid promotional price ($29.95 for Starter on zeely.ai/pricing; $19.95 for two weeks in the in-app checkout), and the subscription then renews at the regular price unless you cancel, as described in Zeely's Subscription & Refund Policy. In Efekto you need no card until you launch a campaign; then the 7 free days count from launch, with a reminder 2 days before the first payment.
How much does running a campaign through Zeely cost?
The subscription, plus your Meta budget, plus Zeely's service fee: 12% of ad spend, or 6% with the paid Booster add-on (Zeely help center). At $1,000 a month of ad spend that is $120, or $60 with Booster. Efekto takes no percentage of your ad budget: on your own ad account you pay Meta directly; on the Efekto ad account the only extra is a 3% payment fee on wallet top-ups.
Which Facebook Page do the ads run from?
In Efekto, always yours: ads go out under your business's Page and send people straight to your form or website. On the Efekto ad account we get partner access to your Page, and if you have no Page we create one for your business. In Zeely's campaign builder (5 October 2026), the partner ad account option says: “visitors land on a warm-up page before your site”.
Can I use Zeely together with Efekto?
Yes, if it fills a gap you actually have. Efekto produces its own image ads and video, so most teams do not need a separate generator; Zeely keeps its value if your team already works in it. Nothing in Efekto depends on another tool being present.
Does Efekto replace the person who runs Zeely?
It replaces the daily work of running ads - writing, producing, publishing, pruning and moving budget. It does not replace the decision to start: your first ads go live only after you approve them, and launching the campaign is your click.
Where do these facts about Zeely come from?
From the vendor’s public pages and, where the vendor publishes no price, from third-party reviews - each with a URL and a date at the bottom of this page. Last checked 5 Oct 2026. If something has changed, write to hello@efekto.ai and we will correct it.

Sources

Competitor names and marks belong to their owners. This page describes public capabilities and prices as we found them on the dates shown; we correct errors on request at hello@efekto.ai.

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