efekt
ENPL

For HVAC contractors

Nobody watches your cost per lead daily.Now efekt does.

Efekto learns your cost per lead from the first ten leads on your account, pauses every ad set that crosses it before it burns your budget, and writes new ads every morning. Marketplace leads shared with four other contractors are not the only option.

No sign-up. About a minute. 3 ready ads for your business. Or Start 7-day trial →

Runs our own agency’s campaigns. It spends our money before it spends yours.

Trusted by
  • Static ad, HVAC · Texas: “Texas AC units fail 40% more often after 12 years…”
  • Static ad, HVAC · Texas: “Some AC repairs are not worth doing - most techs skip that…”
  • Static ad, HVAC · Texas: “Nobody wants to finance an AC - until it is 104 inside…”

Ads Efekto created and ran.

Scroll

The film · 70 seconds · sound on

Seventy seconds. One idea.

Most tools chase the cheapest lead. Efekto chases the cheapest customer: it checks which leads turned into sales and moves the budget there.

Watch the 70-second film.

The voiceover in this film was made by Efekto - the same product you’re watching.

Why HVAC

Shared leads, a report once a month,and a budget that burns in July.

Shared leads, a report once a month, and a budget that burns in *July*.
01

Marketplace leads are shared

The same homeowner goes to four contractors. Efekto runs ads on your own account with your own Facebook lead form, SMS-verified, so the lead is yours alone.

02

Two ads a month is not a test

The engine writes copy and produces image ads, talking-head videos and voiceover spots every morning: same-day service, financing for qualified buyers, seasonal tune-ups.

03

Nobody checks cost per lead daily

At 6:15 every morning an ad set with no lead in 7 days, or above your learned threshold, gets paused. Winners are protected from fresh ads stealing their budget.

Numbers from our own campaigns · Aug 2026

Proof from our own campaigns

0+
ads generated
images, talking-head videos and voiceover spots, all from the engine
$0M+
managed ad spend
Meta and Google, our own clients’ campaigns since June 2022
−0%
avg. cost-per-lead drop
against what each client paid per lead before the engine took over

How it works

Three steps. The rest is the engine.

Three steps. The rest is the *engine*.
  1. 1

    Paste your website

    The engine reads your offer, your services and service area and builds a brand profile. Connect your Meta ad account. Ten minutes, no brief.

  2. 2

    New ads every morning

    Copy, image ads, talking-head videos and voiceover spots are written, produced and published on your own ad account. You approve, or let autopilot run.

  3. 3

    Prune and move the budget

    At 6:15 every morning, ad sets with no lead get paused, winners get protected, and budget moves to where customers come from, not clicks.

Cheaper than one ads specialist. Faster than five.

Pick a plan.Keep your ad account.

Net prices, billed monthly or yearly (−20%). Your ad budget goes to Meta in full - we take no percentage of it.

Pick a plan. Keep your ad account.

What you get that others don't

  • Ads from your Page, not ours

    Ads run under your business's Facebook Page and send people straight to your form or website. No Page yet? We create one for your business.

  • 0% of your ad budget

    You pay the plan; your budget goes to Meta in full. On your own ad account you pay Meta directly. On the Efekto ad account the only extra is a 3% payment fee on wallet top-ups.

  • 7 days free from launch

    No card to sign up and get your first ads. The free days start when your campaign starts, not when you register.

  • We run the campaign, not just make ads

    Every morning Efekto switches off ads that spend without results, moves budget to the ones that bring customers and prepares new ads in their place.

See how Efekto compares →

  • Starter

    One campaign. The whole autopilot.

    $149/ mo

    billed monthly · net

    • 1 campaign · Meta Ads (Facebook + Instagram)
    • 60 images / month
    • 6 videos / month
    • Daily autopilot: pauses weak ads, moves budget to winners
    • Lead quality fed back to Meta
    • Unlimited team members
    Start 7-day trial
  • Most teams live here

    Growth

    Three campaigns. A second platform.

    $299/ mo

    billed monthly · net

    • 3 campaigns
    • Meta + your pick: Google Ads (from Nov 1, 2026) or TikTok Ads (from Mar 1, 2027)
    • 200 images / month
    • 20 videos / month
    • Daily autopilot on every campaign
    • Unlimited team members
    Start 7-day trial

  • Pro

    Six campaigns. Every platform.

    $599/ mo

    billed monthly · net

    • 6 campaigns
    • Meta + Google Ads (from Nov 1, 2026) + TikTok Ads (from Mar 1, 2027)
    • + LinkedIn Ads (from Jan 1, 2027)
    • Unlimited images
    • 50 videos / month
    • Unlimited team members
    Start 7-day trial

  • Agency / Enterprise

    Ten campaigns and more. Your logo on the reports.

    Let's talk

    custom pricing · 10+ campaigns

    • 10+ campaigns
    • All platforms
    • Videos priced per campaign
    • Unlimited images
    • White-label reports
    • Assisted onboarding
    Let's talk
Prices exclude tax - VAT or sales tax is added at checkout based on your country. One campaign = one business or store in one country, any number of ads. Add-ons for extra videos and extra campaigns.Full pricing & FAQ

Questions

Before you start.

Something else? hello@efekto.ai

Can I limit ads to my service area?
Yes: a city with a radius, one or several states. The ads get local messaging, for example the city name in the headline.
What about financing and warranty claims in the ads?
The engine follows your compliance rules: financing is always 'for qualified buyers', no guaranteed savings, no scare claims. You approve every ad in approval mode.
Will the ads run on my own ad account?
Yes. Efekto connects to your Meta ad account and publishes there. Meta pixel, data, history and results stay yours, also after you stop using it.
What does it cost?
Starter is $149 a month for one campaign (one business in one country, any number of ads), first 7 days free from launch (card when you launch, cancel in one click). You set the ad budget yourself, from $15 a day, and pay it straight to Meta.
Facebook lead form or my website?
Both work. We recommend the Facebook lead form with SMS verification (every lead has a confirmed phone number); if you have a site, the engine installs the Meta pixel and aims the ads at enquiries from your site.

Ready when you are

See the efekto.

7 days free from your campaign launch. Your ad account, your budget, our work. Nothing spends before you say go.

Start 7-day trial
Talk to us