For roofing contractors

72 hours after a storm decide your quarter.efekt does not sleep.

Efekto writes new ads, produces the images and video, publishes them and prunes losers every morning. Storm season or off-season, it keeps testing messages: inspections in 24 hours, claim documentation, re-roofs before the next season.

No sign-up. About a minute. 3 ready ads for your business. Or Start 7-day trial →

Runs our own agency’s campaigns. It spends our money before it spends yours.

  • Static ad, Lead generation: “Most storm-damaged roofs are inspected 72 hours too late…”
  • Static ad, Lead generation: “Some roofs don't need replacing - most roofing ads won't say that…”
  • Static ad, Lead generation: “A photo estimate is not documented proof for your adjuster…”

Ads Efekto created and ran.

Scroll

The film · 70 seconds · sound on

Seventy seconds. One idea.

Most tools chase the cheapest lead. Efekto chases the cheapest customer: it checks which leads turned into sales and moves the budget there.

Watch the 70-second film.

The voiceover in this film was made by Efekto - the same product you’re watching.

Why roofing

Storm-driven, seasonal,and one wrong claim away from a rejected ad.

Storm-driven, seasonal, and one wrong claim away from a *rejected* ad.
01

The storm week is worth a quarter

New hail, new message, the same morning. No brief, no meeting: the engine writes and publishes storm ads while the competition waits for its agency.

02

Off-season is not dead season

When storms stop, ad sets that burn without a lead get paused, and the engine switches to re-roofs, inspections and financing for qualified buyers.

03

Insurance claims and Meta policy

Never 'free roof', never 'the insurer will pay'. The engine carries your compliance rules into every ad, and you approve each one before it runs.

Numbers from our own campaigns · Aug 2026

Proof from our own campaigns

0+
ads generated
images, talking-head videos and voiceover spots, all from the engine
$0M+
managed ad spend
Meta and Google, our own clients’ campaigns since June 2022
−0%
avg. cost-per-lead drop
against what each client paid per lead before the engine took over

How it works

Three steps. The rest is the engine.

Three steps. The rest is the *engine*.
  1. 1

    Paste your website

    The engine reads your offer, your services and service area and builds a brand profile. Connect your Meta ad account. Ten minutes, no brief.

  2. 2

    New ads every morning

    Copy, image ads, talking-head videos and voiceover spots are written, produced and published on your own ad account. You approve, or let autopilot run.

  3. 3

    Prune and move the budget

    At 6:15 every morning, ad sets with no lead get paused, winners get protected, and budget moves to where customers come from, not clicks.

Cheaper than one ads specialist. Faster than five.

Pick a plan.Keep your ad account.

Net prices, billed monthly or yearly (−20%). Your ad budget goes to Meta in full - we take no percentage of it.

Pick a plan. Keep your ad account.

What you get that others don't

  • Ads from your Page, not ours

    Ads run under your business's Facebook Page and send people straight to your form or website. No Page yet? We create one for your business.

  • 0% of your ad budget

    You pay the plan; your budget goes to Meta in full. On your own ad account you pay Meta directly. On the Efekto ad account the only extra is a 3% payment fee on wallet top-ups.

  • 7 days free from launch

    No card to sign up and get your first ads. The free days start when your campaign starts, not when you register.

  • We run the campaign, not just make ads

    Every morning Efekto switches off ads that spend without results, moves budget to the ones that bring customers and prepares new ads in their place.

See how Efekto compares →

  • Starter

    One campaign. The whole autopilot.

    $149/ mo

    billed monthly · net

    • 1 campaign · Meta Ads (Facebook + Instagram)
    • 60 images / month
    • 6 videos / month
    • Daily autopilot: pauses weak ads, moves budget to winners
    • Lead quality fed back to Meta
    • Unlimited team members
  • Most teams live here

    Growth

    Three campaigns. A second platform.

    $299/ mo

    billed monthly · net

    • 3 campaigns
    • Meta + your pick: Google Ads (from Nov 1, 2026) or TikTok Ads (from Mar 1, 2027)
    • 200 images / month
    • 20 videos / month
    • Daily autopilot on every campaign
    • Unlimited team members
  • Pro

    Six campaigns. Every platform.

    $599/ mo

    billed monthly · net

    • 6 campaigns
    • Meta + Google Ads (from Nov 1, 2026) + TikTok Ads (from Mar 1, 2027)
    • + LinkedIn Ads (from Jan 1, 2027)
    • Unlimited images
    • 50 videos / month
    • Unlimited team members
  • Agency / Enterprise

    Ten campaigns and more. Your logo on the reports.

    Let's talk

    custom pricing · 10+ campaigns

    • 10+ campaigns
    • All platforms
    • Videos priced per campaign
    • Unlimited images
    • White-label reports
    • Assisted onboarding
Prices exclude tax - VAT or sales tax is added at checkout based on your country. One campaign = one business or store in one country, any number of ads. Add-ons for extra videos and extra campaigns.Full pricing & FAQ

Questions

Before you start.

Something else? hello@efekto.ai

How fast can it react to a storm?
New ads are written and published in the next morning cycle, and you can trigger a batch by hand at any time. Approval mode keeps you in control of what goes live.
Can I run several service areas?
Yes, each area or crew can be a separate campaign with its own budget. Starter is one campaign, Growth three, Pro six.
Will the ads run on my own ad account?
Yes. Efekto connects to your Meta ad account and publishes there. Meta pixel, data, history and results stay yours, also after you stop using it.
What does it cost?
Starter is $149 a month for one campaign (one business in one country, any number of ads), first 7 days free from launch (card when you launch, cancel in one click). You set the ad budget yourself, from $15 a day, and pay it straight to Meta.
Facebook lead form or my website?
Both work. We recommend the Facebook lead form with SMS verification (every lead has a confirmed phone number); if you have a site, the engine installs the Meta pixel and aims the ads at enquiries from your site.

Ready when you are

See the efekto.

7 days free from your campaign launch. Your ad account, your budget, our work. Nothing spends before you say go.