For businesses paying an agency for Meta ads

Paying an agency $500+ a month?From $149, efekt does the same work.

Messages, ads, publishing, pruning losing ads and reporting: the same job, done every morning instead of once a month, and learned from the leads that became customers. No percentage of ad spend, no annual contract.

No sign-up. About a minute. 3 ready ads for your business. Or Start 7-day trial →

Runs our own agency’s campaigns. We built it because we were tired of doing this by hand.

  • Static ad, HVAC · Texas: “Texas AC units fail 40% more often after 12 years…”
  • Static ad, Life insurance · US: “63% of households have no life insurance or not enough…”

Ads Efekto created and ran.

Scroll

The film · 70 seconds · sound on

Seventy seconds. One idea.

Most tools chase the cheapest lead. Efekto chases the cheapest customer: it checks which leads turned into sales and moves the budget there.

Watch the 70-second film.

The voiceover in this film was made by Efekto - the same product you’re watching.

What you actually pay for

You pay for hands.You should pay for results.

You pay for hands. You should pay for *results*.
01

Two ads a month

An agency media buyer, the person who runs your ads, has a dozen clients. Your campaign gets attention once a week. The engine writes and produces new ads daily, for you only.

02

A report when it is already too late

An ad set that burned budget for two weeks shows up in the report as 'testing'. Efekto pauses it on day seven without a lead, at 6:15 in the morning.

03

Optimised for clicks

The agency shows cost per lead. Your bank account shows customers. Efekto reads from your CRM which leads closed and moves the money there.

Numbers from our own campaigns · Aug 2026

Proof from our own campaigns

0+
ads generated
images, talking-head videos and voiceover spots, all from the engine
$0M+
managed ad spend
Meta and Google, our own clients’ campaigns since June 2022
−0%
avg. cost-per-lead drop
against what each client paid per lead before the engine took over

How it works

Three steps. The rest is the engine.

Three steps. The rest is the *engine*.
  1. 1

    Paste your website

    The engine reads your offer, your services and customers and builds a brand profile. Connect your Meta ad account. Ten minutes, no brief.

  2. 2

    New ads every morning

    Copy, image ads, talking-head videos and voiceover spots are written, produced and published on your own ad account. You approve, or let autopilot run.

  3. 3

    Prune and move the budget

    At 6:15 every morning, ad sets with no lead get paused, winners get protected, and budget moves to where customers come from, not clicks.

Comparison

Agency versus engine.

Agency versus *engine*.
Typical agencyEfekto
Monthly cost$500 to $3,000 retainer, often plus a percentage of ad spendfrom $149, no percentage of ad spend
New ads2 to 4 a month, after approvalevery morning: image ads, actor videos and voiceover, as many as the ad set needs
Reaction to a losing ad setat the status meetingdaily at 6:15, no lead in 7 days means pause
What it learns fromclicks and cost per leadleads that became customers (CRM quality loop)
Reportinga PDF once a monthlive overview in the cockpit, every day
Contract3 to 12 months with a notice periodmonthly, 7 days free from launch
Ad account and Meta pixelsometimes owned by the agencyalways yours, data stays with you

Agency prices and practices are typical market ranges for small and mid-size businesses in the US, not the offer of any specific agency. Some agencies do this better and charge more. Efekto replaces the routine, not the strategy.

Cheaper than one ads specialist. Faster than five.

Pick a plan.Keep your ad account.

Net prices, billed monthly or yearly (−20%). Your ad budget goes to Meta in full - we take no percentage of it.

Pick a plan. Keep your ad account.

What you get that others don't

  • Ads from your Page, not ours

    Ads run under your business's Facebook Page and send people straight to your form or website. No Page yet? We create one for your business.

  • 0% of your ad budget

    You pay the plan; your budget goes to Meta in full. On your own ad account you pay Meta directly. On the Efekto ad account the only extra is a 3% payment fee on wallet top-ups.

  • 7 days free from launch

    No card to sign up and get your first ads. The free days start when your campaign starts, not when you register.

  • We run the campaign, not just make ads

    Every morning Efekto switches off ads that spend without results, moves budget to the ones that bring customers and prepares new ads in their place.

See how Efekto compares →

  • Starter

    One campaign. The whole autopilot.

    $149/ mo

    billed monthly · net

    • 1 campaign · Meta Ads (Facebook + Instagram)
    • 60 images / month
    • 6 videos / month
    • Daily autopilot: pauses weak ads, moves budget to winners
    • Lead quality fed back to Meta
    • Unlimited team members
  • Most teams live here

    Growth

    Three campaigns. A second platform.

    $299/ mo

    billed monthly · net

    • 3 campaigns
    • Meta + your pick: Google Ads (from Nov 1, 2026) or TikTok Ads (from Mar 1, 2027)
    • 200 images / month
    • 20 videos / month
    • Daily autopilot on every campaign
    • Unlimited team members
  • Pro

    Six campaigns. Every platform.

    $599/ mo

    billed monthly · net

    • 6 campaigns
    • Meta + Google Ads (from Nov 1, 2026) + TikTok Ads (from Mar 1, 2027)
    • + LinkedIn Ads (from Jan 1, 2027)
    • Unlimited images
    • 50 videos / month
    • Unlimited team members
  • Agency / Enterprise

    Ten campaigns and more. Your logo on the reports.

    Let's talk

    custom pricing · 10+ campaigns

    • 10+ campaigns
    • All platforms
    • Videos priced per campaign
    • Unlimited images
    • White-label reports
    • Assisted onboarding
Prices exclude tax - VAT or sales tax is added at checkout based on your country. One campaign = one business or store in one country, any number of ads. Add-ons for extra videos and extra campaigns.Full pricing & FAQ

Questions

Before you cancel the retainer.

Something else? hello@efekto.ai

Can I test Efekto next to my agency?
Yes. Efekto creates its own campaign on your account and does not touch the agency's campaigns. After the 7-day trial you compare cost per lead and lead quality in one cockpit.
What happens to what the agency built?
It stays on your account. The engine reads the account history, but builds its own messages from your offer, so it does not copy anyone's ads.
Who is responsible for the ad copy?
The engine writes, you approve. In approval mode nothing goes live without your click; you switch on autopilot when you trust it.
Will the ads run on my own ad account?
Yes. Efekto connects to your Meta ad account and publishes there. Meta pixel, data, history and results stay yours, also after you stop using it.
What does it cost?
Starter is $149 a month for one campaign (one business in one country, any number of ads), first 7 days free from launch (card when you launch, cancel in one click). You set the ad budget yourself, from $15 a day, and pay it straight to Meta.
Facebook lead form or my website?
Both work. We recommend the Facebook lead form with SMS verification (every lead has a confirmed phone number); if you have a site, the engine installs the Meta pixel and aims the ads at enquiries from your site.

Ready when you are

See the efekto.

7 days free from your campaign launch. Your ad account, your budget, our work. Nothing spends before you say go.