efekt
ENPLDE

Compare · AI ad generator on credits + “AI CMO”

Efekto vs Larven

Larven sells creatives on credits. Efekto runs your ads every day and explains every decision.

Checked 29 Oct 2026Larven: AI ad generator on credits + “AI CMO”

What each does

Two tools, two jobs.

Efekto

Creates Meta ads from your website, publishes them and optimizes them every day - and learns from which leads become customers.

Does

  • Creates hooks, primary text and headlines from your offer profile
  • Renders statics, UGC talking-head and voiceover video
  • Publishes from your own Facebook Page - into your ad account or the Efekto ad account; the first batch waits for your approval
  • Optimizes every day: turns off weak ads, refreshes tired ones, scales winners, moves budget
  • Feeds lead quality back through CAPI and your CRM
  • Explains every decision in the activity feed

Does not

  • Meta only today: Google Ads from Nov 1, 2026 (Growth and Pro), LinkedIn Ads from Jan 1, 2027 (Pro), TikTok Ads from Mar 1, 2027 (Growth and Pro)
  • No swipe file or competitor ad library
  • No done-for-you service - the engine runs, you approve campaigns

Larven ↗

Generates static, UGC-style and video ads on credits and offers an “AI CMO” that publishes to Meta and TikTok and reallocates budget toward what performs.

Does

  • Builds a brand kit from a URL, Instagram or TikTok and connects a Shopify store (catalog and stock synced daily)
  • Image, UGC-style video with AI actors, voiceover, product placement and localisation into 30+ languages
  • AI CMO: publishes to Meta and TikTok, “tests new creatives and audiences daily, and reallocates budget toward what performs” (its help center)
  • Managed ad account option: prepaid balance, 12% fee on ad spend
  • Organic posting to 8 social channels; 17 free tools and an English blog

Does not

  • No published rule set for when an ad set is paused or scaled - the help center says budget moves “toward what performs” without thresholds (checked 29 Oct 2026)
  • No lead-quality feedback: its CRM stores leads with statuses, and the help center does not describe feeding them back into ad delivery or the Conversions API
  • The checkout offer we saw on 29 Oct 2026 has no free trial (trial_days: 0), while the homepage says “Free trial · No card”
  • Credits: a 15-second video uses 150 of Scale's 250 monthly credits; subscription credits do not roll over

Head to head · six rounds · checked 29 Oct 2026

Larven makes ads on credits. Efekto runs your ads.

We compared the product, the price, the trial and what the page tells you before you pay. Everything below is something you can check yourself: each claim links to the page, the code, the register or the review profile it comes from, with the date we looked.

  1. 01

    What you are buying

    Larven

    A creative generator on credits (images, UGC-style videos with AI actors, voiceover) plus an “AI CMO” that publishes to Meta and TikTok. Its help center says the CMO “tests new creatives and audiences daily, and reallocates budget toward what performs”; it does not publish the thresholds. Leads land in a CRM with statuses; the help center does not describe sending them back to Meta.

    Efekto

    A daily routine on Meta: pause ad sets that spend without bringing leads, protect the ones that do, refresh tired ads, move the budget, and write the reason for every decision in your activity feed. Lead quality from your dashboard or CRM goes back to Meta through CAPI.

  2. 02

    Trial and card

    Larven

    The homepage says “Free trial · No card”. The help center says “You add a card but pay nothing today” (3 days, 500 credits). The offer returned by Larven's pricing API for checkout on 29 Oct 2026 has trial_days: 0 for every plan, so the first payment is taken at signup. The payment screen says “30-day refund”; the terms (25 Aug 2026) allow refund requests within 3 days.

    Efekto

    You create an account, describe your business and approve ads without a card. The card is needed when you launch a campaign; the 7 free days count from the launch and we remind you 2 days before the first payment.

  3. 03

    Price and what you get for it

    Larven

    Scale costs the same as Starter: $39.90 a month (179 PLN in Poland) for 250 credits instead of 100. A 15-second video idea costs 150 credits and an image 5. The struck-through price next to Scale and Pro is computed in the page code as the current price divided by 0.5. Other Larven pages list $99.90 / $199 / $499 (larven.ai/pricing structured data) and $99 / $399 (Shopify App Store).

    Efekto

    One price per plan, the same on every page, from our pricing file. No credits for rendering: the plan includes a monthly quota of ad proposals, and a rejected proposal is replaced with your note attached.

  4. 04

    What the page shows before you pay

    Larven

    “44 marketers started a trial today” is calculated in the page code from the date: 22 + (day × 7 + month × 13 + year) mod 28. The “50% off expires in” countdown is 15 minutes stored in your browser session and starts again in a new session. “First 20 customers only” is a fixed label on the recommended plan. “Trusted by” reads 2,660+, 3,000+ or 5,000+ depending on the page.

    Efekto

    No countdowns, no live counters, no limited spots. The numbers we use about ourselves are on our pages with the period they cover.

  5. 05

    Reviews and press

    Larven

    Trustpilot: 196 reviews, TrustScore 4.7; of 192 listed, Trustpilot marks 173 as invited by the company and 2 as verified, and 136 reviewers have no other review. Inside the app Larven offers $20 in credits for a Trustpilot review and up to $50 off for a LinkedIn post with suggested text. The “4.6 · 1,040 reviews” badge in Larven's code links to larvenreviews.com, where most reviews are dated 2025, before larven.ai was registered (6 Jan 2026). The onboarding image says “featured in Forbes, TechCrunch, Sifted”; we found no article about Larven on any of the three sites.

    Efekto

    We do not pay for reviews or run a review site. Customer quotes and logos appear only with the customer's consent, and our terms say so.

  6. 06

    Who is behind it

    Larven

    Larven is operated by Alchevo, Inc. (Delaware); its New York address is 169 Madison Ave STE 15462, a building that Stable lists as a virtual-mailbox address. The About page names the founder as “Maj”; Larven's Google ads run from a verified advertiser account named Maj Urbanc, based in Slovenia, and Jan Pijavec lists Larven AI as his employer. According to the Slovenian register, both were co-owners of PJU d.o.o. (e-commerce, €72.75M revenue in 2023) until 6 Aug 2025; the company has been in bankruptcy since 29 Sep 2025, with €11.25M of claims filed by 103 creditors.

    Efekto

    Efekto is built by Lemon Agency LLC (Sheridan, Wyoming, USA) and Lemon Agency Jakub Zwoliński (Poland). The founder is named on our site, and the agency runs client campaigns through the same engine.

If you want a large batch of creatives from a Shopify catalog and you are fine with credits, try Larven. If you want someone to run your Meta ads every day and explain every decision, choose Efekto. Either way, check the facts yourself: every source is listed below.

Side by side

Ten capabilities, two columns.

Capability matrix: Efekto vs Larven
CapabilityEfektoLarven
Creates hooks & copyYesYes
Static creativesYesYes
UGC video actorsYesYes
Voiceover videoYesYes
Publishes to MetaYesYes
Daily kill / refresh / scaleYesPartial
Winner protection / freezeYesNo
Lead-quality feedback (CAPI / CRM)YesNo
Multi-brandYesYes
Pricing from$149 / mo$39.90 / mo

* Not published by the vendor; reported by third-party reviews (dates on each comparison page). “Partial” means the capability exists in a limited form or as an add-on. “No” means not offered as of our last check, Sept 2026 (Zeely: 5 Oct 2026). “—” means the vendor does not publish it. Zeely: regular price; the first month is a $29.95 promotional price. Larven: checked 29 Oct 2026, price of the offer shown at checkout (Starter).

See all ten tools in one matrix →

Fair is fair

When Larven is the better pick.

E-commerce teams that want a high volume of creatives from a Shopify catalog, on Meta and TikTok, and are comfortable buying on credits.

If that is you, Larven will probably cost less and do exactly what you need. Efekto earns its price only when nobody on your side wants to run the ads every day: when the writing, the producing, the publishing and the daily verdict all have to happen without you.

Why Efekto

Larven sells creatives on credits. Efekto runs your ads every day and explains every decision.

Both generate ads with similar model vendors. The difference is what you can verify: one price on every page, trial terms written the same way at signup and at checkout, and a source next to every number on our pages.

  1. 01

    A daily check that explains itself

    Every day Efekto pauses what spends without results, protects what brings leads, gives new ads time before judging them, and refreshes a proven ad set instead of switching it off. Every decision is written down with the reason.

  2. 02

    A lead-quality loop, not a click loop

    The engine tells Meta which leads were qualified and which became customers, and feeds the generator the same lesson. An ad set that brings weak leads is paused even if its cost per lead looks fine.

  3. 03

    Run on the founder’s own agency budgets first

    The same engine runs Lemon Agency’s client campaigns - real spend, real leads, and the mistakes already paid for. It spends our money before it spends yours.

Pricing

What each one costs.

Efekto prices are net and monthly. Larven prices are as published by the vendor or as reported by third parties, with the source below.

Efekto

$149/ mo · Starter

Growth $299 / mo · 3 campaigns, a second platform (Google Ads from Nov 1, 2026 or TikTok Ads from Mar 1, 2027). Net prices, yearly −20 %. Trial 7 days from launch.

  • 1 campaign · Meta Ads (Facebook + Instagram)
  • 60 images / month
  • 6 videos / month
  • Daily autopilot: pauses weak ads, moves budget to winners
  • Lead quality fed back to Meta
  • Unlimited team members

Full pricing in USD, EUR and PLN →

Larven

$39.90/ mo · Starter, 100 credits

Prices returned by Larven's own pricing API for the offer shown at checkout on 29 Oct 2026 (variant “landing_sale”, trial_days: 0): Starter $39.90/mo (100 credits), Scale $39.90/mo (250 credits), Pro $129.90/mo (1,000 credits); 6 months: $179.94 (Starter, Scale) and $599.94 (Pro). The same numbers are charged in EUR and GBP; in Poland 179 / 179 / 559 PLN a month. An image costs 5 credits, a video idea 150 credits (up to 15 s). Other Larven pages state different prices: Starter $99.90, Pro $199, Enterprise $499 (structured data on larven.ai/pricing) and Starter $99, Pro $399 with a 3-day trial (Shopify App Store). AI CMO on Larven's managed ad account: 12% of ad spend on every plan.

Source: https://api.larven.ai/billing/plans?currency=usd · checked 29 Oct 2026

Questions

Efekto and Larven, in three answers.

Something else? hello@efekto.ai

Does Larven have a free trial without a card?
Its homepage says “Free trial · No card”, and its help center says you add a card and pay nothing for 3 days. The offer Larven's pricing API returned for checkout on 29 Oct 2026 had trial_days: 0 for every plan. Efekto needs no card until you launch a campaign; then the 7 free days start.
Are Larven's Trustpilot reviews and press mentions verified?
As of 29 Oct 2026, Trustpilot marks 173 of the 192 listed reviews as invited by the company and 2 as verified; Larven offers $20 in credits for a review. We found no article about Larven on forbes.com, techcrunch.com or sifted.eu, although its onboarding image shows their logos under “featured in”.
Who owns Larven?
The legal entity is Alchevo, Inc. (Delaware). Its Google ads are run by a verified advertiser named Maj Urbanc (Slovenia). Maj Urbanc and Jan Pijavec, who lists Larven AI as his employer, were co-owners of PJU d.o.o. until August 2025; since 29 Sep 2025 PJU has been in bankruptcy before the Ljubljana District Court (St 1757/2025). The court documents are public on AJPES.
Can I use Larven together with Efekto?
Yes, if it fills a gap you actually have. Efekto produces its own image ads and video, so most teams do not need a separate generator; Larven keeps its value if your team already works in it. Nothing in Efekto depends on another tool being present.
Does Efekto replace the person who runs Larven?
It replaces the daily work of running ads - writing, producing, publishing, pruning and moving budget. It does not replace the decision to start: your first ads go live only after you approve them, and launching the campaign is your click.
Where do these facts about Larven come from?
From the vendor’s public pages and, where the vendor publishes no price, from third-party reviews - each with a URL and a date at the bottom of this page. Last checked 29 Oct 2026. If something has changed, write to hello@efekto.ai and we will correct it.

Sources

Competitor names and marks belong to their owners. This page describes public capabilities and prices as we found them on the dates shown; we correct errors on request at hello@efekto.ai.

Ready when you are

See the efekto.

7 days free from your campaign launch. Your ad account, your budget, our work. Nothing spends before you say go.

Start 7-day trial
Talk to us