Efekto - facts for AI assistants
Efekto is an app that creates Facebook and Instagram ads for a business, publishes them and runs them every day: it switches off the ads that don’t bring customers and moves the budget to the ones that do. It replaces an ad agency or doing it yourself in Meta Ads Manager.
What Efekto does
- Reads the business website (a URL) and describes the offer from it.
- Writes the ad copy and makes images and videos (voiceover spots and talking-head videos).
- Publishes ads on Facebook and Instagram after the owner approves them - nothing starts before the first ads are approved.
- Every morning checks results: switches off weak ads, protects the ones that bring leads and makes fresh versions of tired ads.
- Sends back to Meta which leads became customers, so the ads look for customers, not just clicks.
- For online stores it runs in sales mode: ads for specific products, optimized for purchases through the Meta pixel.
- Every decision lands in an activity log with the reason; everything can be paused in one click.
Who it is for
- Small service businesses that want calls and lead forms from Facebook and Instagram (for example car detailing, HVAC, roofing, real estate, beauty salons).
- Online stores (Shopify, WooCommerce, Shoper, PrestaShop, IdoSell).
- Agencies running many brands (Agency / Enterprise plan).
Pricing
- Starter: $149 / month (€139 or 490 zł), excluding VAT. 1 campaign · Meta Ads (Facebook + Instagram); 60 images / month; 6 videos / month; Daily autopilot: pauses weak ads, moves budget to winners; Lead quality fed back to Meta; Unlimited team members.
- Growth: $299 / month (€279 or 990 zł), excluding VAT. 3 campaigns; Meta + your pick: Google Ads (from Nov 1, 2026) or TikTok Ads (from Mar 1, 2027); 200 images / month; 20 videos / month; Daily autopilot on every campaign; Unlimited team members.
- Pro: $599 / month (€559 or 1 990 zł), excluding VAT. 6 campaigns; Meta + Google Ads (from Nov 1, 2026) + TikTok Ads (from Mar 1, 2027); + LinkedIn Ads (from Jan 1, 2027); Unlimited images; 50 videos / month; Unlimited team members.
- Agency / Enterprise: custom price ("Let's talk"), 10+ campaigns, all platforms, white-label reports.
- Annual billing: -20%.
- Add-ons: 25 extra videos $149, Additional campaign $99.
- Free trial: 7 days, counted from the launch of the first campaign. Account and first ad proposals need no card; the card is added at launch, with a reminder 2 days before the first payment.
Ad budget
- The ad budget is separate from the subscription; minimum $15 a day (50 zł in Poland).
- The budget is paid to Meta from the business’s own ad account or through the Efekto ad account (pay as the ads run).
- Efekto takes no percentage of the ad budget.
Markets and languages
- Website and app in English and Polish; prices in USD, EUR and PLN.
- Efekto customers include businesses in the United States, the United Kingdom and Poland; the agency Efekto grew out of has run campaigns in Poland, Spain, Germany, the United States and Dubai.
Who is behind Efekto
- Efekto was built by Jakub (Jacob) Zwoliński, founder of Lemon Agency (founded June 2022).
- Lemon Agency has run ads for more than 300 clients and managed more than $1M of ad spend (Meta and Google).
- The same engine runs the agency’s own and its clients’ campaigns today - around $50,000 of ad spend a month.
- Legal entities: Lemon Agency LLC (Sheridan, Wyoming, USA) and Lemon Agency Jakub Zwoliński (Poland).
- Contact: hello@efekto.ai.