Author
Jakub ZwolińskiFounder of Lemon Agency and Efekto
I write about getting customers from Facebook and Instagram ads for local service businesses: offers, lead forms, measurement and what to automate.
Facts you can check
- Founded Lemon Agency in May 2022, at 17. The agency runs lead generation campaigns on Meta and Google for service businesses.
- Lemon Agency has worked with 300+ clients, 100+ of them active, and managed more than $1M (PLN 4.2M) in ad spend.
- Builds Efekto: an app that creates Facebook and Instagram ads from a business website, publishes them and optimizes them every day.
- Case study: on the same ad account, window and budget, a human media buyer got 26 leads at $13.12 each in 2025; our automation got 196 SMS-verified leads at $1.99 each in 2026.
- Outside the company: earned a private pilot licence at 21.
How the articles are made
Every article is checked against a fixed list of facts about us and real cases from our ad accounts. Numbers about our results come only from that list; anything else is labelled as an example. If you spot a mistake, write to hello@efekto.ai.
Latest articles
- How to Retarget Website Visitors With Facebook Ads on a Small Local Budget
- Facebook Ad Set Stuck in 'Learning Limited'? What It Means on a Small Budget
- How to Run Facebook Ads for a Service Business With Several Locations or Service Areas
- Why Is My Facebook Ad Not Spending Its Budget? 7 Causes and Fixes
- Facebook Ads for House Cleaning Businesses: Turning One-Time Cleans Into Regulars
- Creatify Alternatives for Local Businesses That Need Leads, Not Just Ad Videos
- How to Use Customer Reviews in Facebook Ads Without Breaking Meta's Ad Rules
- Facebook Lead Form vs Landing Page: Which Is Better for a Local Service Business?
- Best AI Tools for Facebook Ads for Small Local Businesses in 2026
- How to Make Facebook Ad Images and Videos From Your Website and Phone Photos
- Facebook Ads for Dental Practices: Getting New Patients Without Discount-Only Leads
- How to Read Your Facebook Ads Results in 10 Minutes a Week: The Numbers That Matter
- Efekto vs Madgicx: An App That Runs Your Ads vs a Toolkit for Ad Managers
- Best Facebook Ad Offers for Home Service Businesses: 7 Types to Test
- Zeely Alternative: When You Need Someone to Run Your Ads, Not Just Make Them
- Facebook Ads for HVAC Companies: Filling the Schedule Between Heat Waves and Cold Snaps
- How to Follow Up on Facebook Leads Fast Enough to Actually Book the Job
- What Is Advantage+ on Facebook, and Should a Small Business Turn It On?
- What Is the Meta Pixel and Does a Small Service Business Need It?
- How to Write a Facebook Ad Offer for a Local Service Business That People Click
- What Is Cost per Lead on Facebook, and What Counts as Good for a Local Business?
- Facebook Ads for Small Business: Why First Campaigns Often Fail and How to Fix Yours
- Why Boosted Posts Don't Bring Customers, and What to Run Instead
- Facebook Ads Manager for Beginners: How to Launch Your First Campaign Step by Step
- How to Target Homeowners in Your Service Area With Facebook Ads Without Wasting Budget
- Facebook Ads for Med Spas: How to Promote Treatments Without Getting Ads Rejected
- Why Did My Facebook Ad Stop Working After Two Weeks? Ad Fatigue Explained
- AI Facebook Ads: Which Parts of Running Your Ads AI Can Handle Today and Which Still Need You
- Alternatives to a Facebook Ads Agency: How to Choose Between Doing It Yourself, a Freelancer or an App
- Facebook Ad Rejected or Account Restricted? What a Local Business Can Do Next